Of the consumers Raymond James surveyed, 20 percent said they would never buy an iPhone, 31 percent said they’d never buy an Android phone, and 71 percent said they’d never purchase a BlackBerry.
Hey, at least they’re number one. Right?
How much do consumers love their iPhones? Quite a bit, according to a survey released today by Gazelle (http://www.gazelle.com), the nation’s leading high-end consumer electronics trade-in site. The results of the survey, released in honor of iPhone’s fifth birthday on June 29, show just how great an impact the device has had on many aspects of consumers’ lives, from their gadget purchasing behavior to social etiquette to sex.
More than 1,000 Gazelle customers who have traded in at least one iPhone participated in the survey. Highlights include:
- Forget the IPO buzz: iPhone, not Facebook, is what consumers truly can’t do without. When asked which device or platform they would not be able to live without, a majority (65%) chose iPhone, while only a few (1%) report not being able to do without Facebook. Nearly 15% of respondents said they’d rather give up sex than go for even a weekend without their iPhone. Now that’s love.
I love my iPhone as much as anyone…but not that much. That’s insane.
In its first appearance in the rankings, Apple easily topped the list with a score of 83, outdistancing Nokia, LG, and HTC in a tie for second place at 75. Apple’s performance marks the first time a mobile phone company scored above 77 in any of the group’s surveys dating back to 2004.
This is what Siri should answer when asked which is the best smartphone.
Not only are iPhone users more loyal to their carriers, they’re also loyal to their choice of phone, as they are least likely to switch phones due to call quality issues. 29% of iPhone users said they probably wouldn’t make the switch, while only 18.7% of Android users and 17.5% of BlackBerry users said they’d stick with their original choice of phone. The US average is about 22.5%.
And Apple would have to do a major screwup to change that. I personally know about ten people who changed from dumb phones, Androids, or Blackberries, to iPhone. And there is a pretty good chance they’ll keep them, judging by the fact that their overall impression of the iPhone so far has been very positive. This spells really bad news for Blackberry and WP7, the two who need to grow market share. There won’t be much room to go if things keep going the way they are right now.