Half of the TV audience mistook Samsung Galaxy Tab for iPad in ads

AI:

Only 16 percent of viewers observing Samsung’s TV commercials realized it was a Samsung product, according to an internal report the company commissioned, and which has been submitted as evidence in its trial with Apple. 

“Given Apple’s already strong position in the tablet category,” Samsung’s report stated, “it is critical that attribution of [Galaxy] Tab communications improve and that communication works to differentiate Tab from iPad.”

The report also highlighted that “only 11 percent of customers are aware of and can link the Galaxy Tab back to Samsung, while 65% of consumers are aware and can like the iPad back to Apple.”

Well, if you’re trying to copy something, you don’t want people to know it’s not the original.

Half of the TV audience mistook Samsung Galaxy Tab for iPad in ads

Google CEO Larry Page retakes the stand: “I’m not sure whether we ever got a license”

Ars Technica:

“You do know that Google never got a license from Sun, right?” Boies asked at one point.

“I know we worked hard to negotiate a business license with Java,” Page said.

At that point, Judge Alsup broke in. “That’s a yes or no question,” he said. “Is it true that you never got a license?”

“I’m not sure whether we ever got a license,” Page said.

Shortly afterwards, Boies asked again: “Did Google ever get a license from Sun, or from Oracle, for Java?”

“I don’t think that we did, no.”

“Can you name a single company that uses Java APIs that has not taken a license from Sun or Oracle, except for Google?” asked Boies.

“I’m not an expert on that and I don’t know.”

Yeah Right.